Mi bebé y yo is the top leader in readership thanks to its coverage of more than 96% of all the births recorded each year in Spain.

Mi bebé y yo is the seventh monthly magazine most read in our country.

Sfera gathers the personal data from each mother through a subscription card distributed in those places where pregnant and new mothers are most likely to gather.

Each month, Sfera collects 36,500 new addresses of new mothers who will then receive 6 issues of the magazine Mi bebé y yo.

With this monthly repeat system, we are able to contact 412,000 new families each year, reaching an 96% coverage of the births in Spain!!

(Births 2016: 408.734 (Source: INE, 2016))

Mi bebé y yo Features

• Monthly magazine mailed to pregnant mothers and new families who wish to receive it
• Target group: Families with children up to 8 years of age
  Annual Coverage: 96% of all births in Spain
  Frequency: 6 impacts per family
  Moment of contact: between the 6th month of pregnancy and the 12th month of the baby.
• 50% of new families have second children aged 3 to 8 years.
• OJD Jul’16-Jan’17: 197.729 issues/month (free distribution)
  Newstand sales: 2.456 iss./month
  Paid subscriptions: 2.897 iss./month
• EGM: Top leader in all categories:
  – Individuals
  – Housewives
  – Families with children from 0-1, 2-3 and 5-13 years of age

Data from OJD (Office for Justification of Diffusion) and EGM (General Media Research) are available.